Twitter/X Growth Guide 2025
Everything you need to know about growing your Twitter/X presence. Algorithm changes, content strategy, and monetization path.
Twitter/X in 2025
The new landscape
𝕏 Platform Evolution
Twitter rebranded to X and introduced major changes: Premium subscriptions for creators, paid verification, algorithm adjustments favoring Premium users, and new monetization features. Understanding these changes is key to growth in 2025.
Key 2025 Changes
- • X Premium for algorithm boost
- • Revenue sharing for creators
- • View counts on all posts
- • Long-form posts (Articles)
- • Enhanced analytics
Algorithm Priorities
- • Engagement in first 30 min
- • Premium account signals
- • Replies and conversations
- • Retweets and shares
- • Time spent on post
Content That Works
What to post
🧵 Threads
Multi-tweet threads get higher engagement and saves.
🎥 Video
Native video gets prioritized in the algorithm.
💭 Hot Takes
Controversial (but professional) opinions drive engagement.
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